The client,The South Bank Marketing Group were very pleased with my final brochure for the South Bank. They told me that the design was fit for purpose with a strong use of attractive Photoshop digital manipulation. They like the use of smooth, simple, contemporary typography, the use of my own photographs taken of the South Bank and my my use of attractive colour schemes throughout the brochure.
Awareness of the target audience
The South Bank Marketing Group manages Southbanklondon.com and it is a consortium of local attractions and hotels dedicated to promoting the South Bank as London's top visitor destination. I am aware of the target audience, potential tourists of all ages. I made sure that I use bold typography so it will eye catch the reader so that my leaflet relates to these target audiences. In addition, I have used various vibrant colours and montage. This has made a big impact on the design which catches the eye of the audience. Furthermore, I have used various images such as every day people and buildings which have been edited in an attractive way.
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